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Indian Oil Corporation Limited, the country’s premier energy supplier, today launched its “XTRAREWARDS’ Cash Customer Loyalty programme in Kerala.
The Corporation is focused on ensuring Quality and Quantity of Auto Fuels delivered through its 25,000 Retail Outlets across India through Automation and Hardware upgrade.
This is the first on-line loyalty programme in the country which facilitates instant earning and burning of reward points. The reward points thus earned through the “XTRAREWARDS’ loyalty programme can be instantly redeemed for free fuel or other gift items from the catalogue, at their participating Retail Outlets.
Indian Oil Corporation Limited is an oil company. The Company’s portfolio of brands includes Indane LPGas, SERVO lubricants, PROPEL petrochemicals. The Company’s segments include Sale of Petroleum Products, Sale of Petrochemicals and Other businesses, which consist of sale of gas, explosives and cryogenics, wind mill and solar power generation and oil and gas exploration activities. The Company’s product include Indane gas, Auto gas, natural gas., petrol/gasoline, diesel gas oil, ATF/jet fuel, SERVo lubricants and greases, marine fuels and lubricants, kerosene, bulk/industrial fuels, bitumen, petrochemicals, special products and crude oil. The Company’s subsidiaries include Indian Oil (Mauritius) Ltd, IOC Middle East FZE, IOC Sweden AB, IOCL(USA) INC., Chennai Petroleum Corporation Ltd and Lanka IOC PLC.